Brazil

We are delighted to announce that the 2024-2025 IFP location will be Brazil!

Economy
Brazil is one of the most emerging economies within Latin America, with a substantial development through expanding industrialization, an increasing middle class and a productive workforce due to a positive demographic process. The economic growth rate reflects the development of Brazil with an annual GDP growth of 2.1% in 2023 and an expected growth rate of 2% in 2024. Brazil continues to offer substantial business opportunities, making it an attractive destination for foreign direct investment (FDI). The Netherlands remains a significant source of FDI for Brazil, with many Dutch enterprises successfully operating in the country, benefiting from its diverse economy and strategic position in Latin America​

Business culture
The culture in Brazil is characterized by a rich blend of influences, resulting in a vibrant and diverse environment. Brazilian culture combines indigenous roots, Portuguese colonial heritage, African traditions, and modern practices. This mix creates a unique and dynamic setting for doing business. Brazilian culture often emphasizes social interactions and personal relationships, which are crucial in the business context. Brazilians typically value face-to-face meetings and take time to build trust and rapport. Hierarchical structures are present, but flexibility and adaptability are also important traits in Brazilian business culture.